To ensure a robust advertising sector in Nigeria, Advertising Practitioners Council of Nigeria (APCON) in collaboration with BSP Media International has concluded arrangement to host an international advertising summit between July 7 and 8 in Lagos, TodayNG reports.
According to the organisers, the summit comes in the background of the transformation of the global advertising industry brought about by rapid changes in technology and consumer behaviour as well as various dynamics in the global and local economies.
At a briefing last Tuesday in Lagos, APCON Registrar/CEO, Alhaji Garba Bello Kankarofi said the summit would showcase the advances and emerging trends in marketing communications practices and standards, explore the relationship between current and future media platforms as well as examine new business models, strategies, technologies and solutions for today’s marketing communication industry with a firm focus on the future.
Experts on different areas of marketing communications practice and regulations with deep and varied experiences from various markets and jurisdictions have been confirmed to speak and to share perspectives on the various topics and issues covered by the summit.
Some of the speakers are: Michael Theodore – VP Learning & Development – Interactive Advertising Bureau (USA); Dr. Oliver Gray – Director-General – European Interactive Digital Advertising Alliance (EDAA) (Belgium); Brett Bivans – Senior Vice President – International Alliance for Responsible Drinking (IARD) (USA); Josiah Kimanzi – Immediate Past President – Pan African Media Research Organisation (PAMRO) (Nigeria); Charne McMahon – Media Research Consultant – Viacom International Media Networks (VIMN) Africa; Dr. Ken Onyeali-Ikpe – Managing Director – Mediacom/President MIPAN; John Momoh – Chairman/CEO – Channels Nigeria; Tolu Ogunkoya – Immediate Past President – Media Practitioners Association of Nigeria (MIPAN) (Nigeria) & Regional MD MediaReach, OMD; David Okeme, President – Advertising Association of Nigeria (ADVAN); Kayode Oluwasona – President – Association of Advertising Agencies of Nigeria (AAAN); Kelechi Nwosu – Managing Director – TBWA/Concept and Udeme Ufot, GMD, SO&U Ltd.