In Lagos: Ayorinde lauds BON’S interest in gender sensitivity and digitalization

Lagos State Commissioner for Information and Strategy, Mr. Steve Ayorinde has commended the leadership of Broadcasting Organisations of Nigeria, BON, for its interest in prioritizing the issues of gender sensitivity and digitization, saying that the twin issues are key to the policy directives of the present administration of Governor Akinwunmi Ambode.

Ayorinde made the commendation while delivering his opening remarks at the 2nd BON International Summit hosted by the Lagos State Government at De Renaissance Hotel, Ikeja on Monday with the theme: ‘Broadcasting Scores’.

He said that the Reform agenda in Lagos State is primed at engendering a reproductive, efficient and effective public service that will make the State to continually excel and remain the leading light in the country.

‘The focus of BON on the two issues of gender sensitivity and digitization of broadcasting organisations is in sync with our governing thought that we must be at par with the great cities of the world and evolve high end techniques that will stand Lagos State out”, Ayorinde added.

He maintained that the electronic medium is a treasured platform for propagating the ideals of the leadership style of Governor Akinwunmi Ambode who does not like to blow his own trumpet but would rather allow his giant strides in giving Lagosians a better lease of life speak for him.

He expressed the hope that the forum would assist broadcasters in fashioning a way for the electronic media to be better partners in governance, adding that, “I am optimistic that the deliberate focus on gender issues at this summit will also produce practical solutions to gender inequality in the land”.

In his welcome address at the event, the Chairman of BON, Alhaji Yakubu Mohammed said that the Summit will enable participants appraise the issues that are germane to the continued survival of the broadcast industry more especially in the areas of Content Management, Content Creation, Content Commerce, Content Consumption (Technology), gender issues and many more for the economic, political, social growth, development, peace and unity of the country.

Alhaji Yakubu said that the summit will also afford professionals in the field time to deliberate on alternative sources of financing private or government owned media organisations.

‘There is no way we can move forward without government action on a number of challenges before us and such action will also impact on the Mass Media Policy on Broadcasting in Nigeria. Whatever may be done to properly position the broadcast industry in the country will affect the future of the industry whether public or private broadcast organisations.’ said the BON Chairman.

He tasked media professionals on recreation of reality because it has endeared listeners and viewers to their respective audiences all over the world.

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