Personal Interviews

Personal interviews are a qualitative research method used to gather in-depth information from individuals through direct, face-to-face conversation or interaction. This approach allows for the exploration of personal experiences, opinions, and insights on a specific topic or issue. Typically, a personal interview involves a structured, semi-structured, or unstructured format, where an interviewer asks a series of questions to elicit detailed responses from the interviewee. The interviewer may also employ follow-up questions to delve deeper into certain areas of interest. Personal interviews are commonly used in various fields, including market research, psychology, sociology, and human resources, to gain a nuanced understanding of individual perspectives, attitudes, and behaviors. The personal nature of this method fosters rapport and openness, often resulting in rich qualitative data that might not be captured through surveys or questionnaires.